History of Advertising Trust: O&M wartime book no 8

A file containing adverts relating to the Dr Carrot" publicity campaign. Topics addressed in the adverts include the nutritional value of carrots; recipes giving advice on how to use carrots in domestic cooking as a replacement for other ingredients of which supplies are low; and the benefits of giving raw carrots instead of apples to children at school. Other topics discussed include the ways in which carrots can be used to feed livestock; publicity materials to help sell carrots in retail establishments; and the widely-held belief that carrots will help improve vision during the blackout."