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Wanted: Idle money for important war work

1 Jan 1942

You probably say, "But I have no idle money!" Haven't you? Examine your current account. Any credit balance over and above the minimum necessary to cover your immediate needs—even if it's only a few pounds—is idle money. This is all you have to do to make it work. Simply decide the minimum balance you need to meet your regularly recurring commitments. Then give your bank manager this standing instruction: that whenever your balance exceeds that minimum he shall take the surplus and buy War Savings in your name.
Collection ID
HATOM
Document Reference
HATOM/1/230
Document Types
Ephemera
File Reference
HATOM/1
Identifier
10.1080/wtss.hatom.000001.230
Keywords
Advertising Banking Finance Financial Services Investment Personal Income Publicity Publicity Campaigns Savings War Bonds
Language
English
Organizations Discussed
National Savings Committee
Pages
1
Published in
United Kingdom
Series
History of Advertising Trust: O&M wartime book no 1
Themes
Preparations for War Peace the Wartime Economy