History of Advertising Trust: O&M wartime book no 1

A file of newspaper adverts relating to the National Savings Campaign. Topics addressed in the adverts include the purchasing of war bonds to fund the war effort, including income tax-free Savings Bonds and Defence Bonds; the creation of Saving Groups in residential areas, schools, and workplaces such as factories and offices; and the purchasing of Savings Stamps as Christmas gifts. Other topics covered include the importance of supporting the armed forces through saving, with individual stories of the impact of the war on members of the armed forces and their families; and the need for families to budget their income to save on shipping space, labour, and materials. Publicity campaigns represented in the file include the Squander Bug campaign to discourage unnecessary spending; the Wings for Victory Week campaign in support of the Royal Air Force; the Warships Week campaign in support of the Royal Navy; and individual stories of model savers.