HAT OM - History of Advertising Trust: Wartime Guard Books

HAT OM - History of Advertising Trust: Wartime Guard Books

History of Advertising Trust

During the Second World War, the British government commissioned a range of advertising campaigns to be circulated in newspapers and other publications, promoting various schemes, initiatives, and public information notices. This series of eleven guard book volumes contains clippings from the advertising campaigns commissioned by the government between 1939 and 1951. The campaigns, published under the official imprint of various departments, reveal the ways in which wartime and post-war initiatives were communicated to the British public, and provide a valuable insight into the government's understanding of – and attempts to appeal to – the concerns of its citizens.


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History of Advertising Trust

Full steam ahead
Have we to face another war? What's your view?
Fast Speedbird service. South America via Lisbon…
things to do in London
Will war come again? A quiz you must answer
Official warning. Your Danger! Your remedy!
Save gas now to save coal
War - could it happen?
Further reductions in passenger services [coal shortage]
the Monarch. London-New York direct - overnight!
Official warning
New Defence Bonds
How to earn dollars without spending them
This is Festival year
Warning. Use less coal gas [and] electricity
Announcing a new 15/- savings certificate
"Get me out of this dump" says Jack Scrap
good going by Golden Arrow
Sunshine holidays now by BEA
Seat reservations