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Mobilize your money-in-reserve

1 Jan 1941

3 198 money-in-reserve What is the first duty of Directors regarding their Company Reserves? 'Cash at bank' for example. To make it work in the interests both of the country and of the shareholders. Are these two interests identical? Of course. The very existence of shareholders' interests depends absolutely upon our winning the war. WAR SAVINGS CAMPAIGN Mobilize your How then can the interests of both best be served? By the investment of Company reserves and surplus funds in 3% Savings Bonds. Thus the Nation's war effort is directly assisted and at the same time the Company reserves earn a reasonable rate of interest.
Collection ID
HATOM
Document Reference
HATOM/1/100
Document Types
Ephemera
File Reference
HATOM/1
Identifier
10.1080/wtss.hatom.000001.100
Keywords
Advertising Banking Finance Financial Services Investment Prices Publicity Publicity Campaigns Savings War Bonds
Language
English
Organizations Discussed
National Savings Committee
Pages
1
Published in
United Kingdom
Series
History of Advertising Trust: O&M wartime book no 1
Themes
Preparations for War Peace the Wartime Economy