114 Character! This war is more than a challenge to our armed strength. It is a test of the Character of our people. It is the ultimate test of the courage, endurance and the spirit of sacrifice of a free nation as opposed to the despotism and dictatorship of our enemies. The call has gone out for huge sums of money to help to win the war. The response has been good. But an even greater effort is needed. Here is a test of Character. To save more means sacrifice. It means giving up personal pleasures, it means confining ourselves to necessities, it means cutting out self-indulgence.
- Collection ID
- HATOM
- Document Reference
- HATOM/1/57
- Document Types
- Ephemera
- File Reference
- HATOM/1
- Identifier
- 10.1080/wtss.hatom.000001.057
- Keywords
- Advertising Banking Finance Financial Services Investment Publicity Publicity Campaigns Savings War Bonds
- Language
- English
- Organizations Discussed
- National Savings Committee
- Pages
- 1
- Published in
- United Kingdom
- Themes
- Preparations for War Peace the Wartime Economy
