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Back the great attack

1 Jan 1943

437 BACK THE GREAT ATTACK Here Come our lads! Hacking ... cutting ... smashing their way through—"Bloodiest fighting lies ahead," says our Prime Minister. We'll back our lads against the Nazis every time! We don't doubt their matchless courage .... their daring .... resource .... spirit! But are we giving them all the backing they deserve? Are we cutting our spending .... to save more? Let us resolve here and now to raise the standard of our savings. Let us save—to our utmost limit! War Savings Groups throughout the country are setting out to achieve the following standards: In Places of Employment savings to be at least 1/in the £ of total wages paid, or alternatively at least 75% of the employees to be members of their Savings Group.
finance investment advertising publicity banking financial services soldiers peace savings military operations preparations for war the wartime economy civilian-military interactions publicity campaigns national savings committee
Collection ID
HATOM
Document Reference
HATOM/1/350
Document Types
Ephemera
File Reference
HATOM/1
Identifier
10.1080/wtss.hatom.000001.350
Keywords
Advertising Banking Finance Financial Services Investment Military Operations Publicity Publicity Campaigns Savings Soldiers
Language
English
Organizations Discussed
National Savings Committee
Pages
1
Published in
United Kingdom
Series
History of Advertising Trust: O&M wartime book no 1
Themes
Preparations for War Peace the Wartime Economy Civilian-military Interactions

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