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Back the great attack

1 Jan 1943

BACK THE GREAT ATTACK On every front the spirit of attack is rising to fever pitch. In the factory, in the fields, in the home, men and women are working to their limit to reinforce this mighty offensive. And behind all this effort, these same men and women are doing another fine job—" Raising the Standard" of saving. By giving up everything but the essentials of life we will make the Standard of Saving the symbol of our determination to speed the Victory ... and assure the Peace. War Savings Groups throughout the country are setting out to achieve the following standards: In Places of Employment savings to be at least 1/in the £ of total wages paid, or alternatively at least 75% of the employees to be members of their Savings Group.
Collection ID
HATOM
Document Reference
HATOM/1/337
Document Types
Ephemera
File Reference
HATOM/1
Identifier
10.1080/wtss.hatom.000001.337
Keywords
Advertising Banking Finance Financial Services Investment Labour Supply Military Operations Publicity Publicity Campaigns Savings
Language
English
Organizations Discussed
National Savings Committee
Pages
1
Published in
United Kingdom
Series
History of Advertising Trust: O&M wartime book no 1
Themes
Preparations for War Peace the Wartime Economy