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The big battalions

1 Jan 1940

64 The big battalions This is a war of machines as well as men. Ships, guns, aeroplanes and equipment cost money. It is the big battalions of our factories and workshops, the men and women of our home front and the big battalions of shillings and pounds which will help us to win this war. And where are they — these sinews of war? In your pocket. In your purse. In your pay-envelope. In your pass-book. This is the urgent fact for us all to-day —you cannot spend a single shilling on your- self, without reducing Britain's war strength.
Collection ID
HATOM
Document Reference
HATOM/1/32
Document Types
Ephemera
File Reference
HATOM/1
Identifier
10.1080/wtss.hatom.000001.032
Keywords
Advertising Banking Employment Finance Financial Services Munitions Publicity Publicity Campaigns Savings War Bonds
Language
English
Organizations Discussed
National Savings Committee
Pages
1
Published in
United Kingdom
Series
History of Advertising Trust: O&M wartime book no 1
Themes
Preparations for War Peace the Wartime Economy