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Your bank balance

1 Jan 1941

226 Your bank balance Never before in history was time so pressing, for in this war there will be no forgiveness for the complacent or the unprepared. To wage and win the war we must have weapons without limit, and we must pay for them as we go. On each one of us, therefore, rests a responsibility which must not be shirked—to save and lend to our country. If you have a balance in your Joint Stock Bank in excess of your needs and obligations, do not wait. Invest it NOW in 3% Savings Bonds Not next week—Not tomorrow—but TODAY ISSUED BY THE NATIONAL SAVINGS COMMITTEE.
Collection ID
HATOM
Document Reference
HATOM/1/128
Document Types
Ephemera
File Reference
HATOM/1
Identifier
10.1080/wtss.hatom.000001.128
Keywords
Advertising Banking Finance Financial Services Investment Personal Income Publicity Publicity Campaigns Savings War Bonds
Language
English
Organizations Discussed
National Savings Committee
Pages
1
Published in
United Kingdom
Series
History of Advertising Trust: O&M wartime book no 1
Themes
Preparations for War Peace the Wartime Economy