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Mother sets the fashion

1 Jan 1941

the Mother sets fashion! 180 Mother: Daphne: Mother: Father: Daphne: Father: Daphne: Father: Mother: I spotted a real bargain this morning—the very thing I wanted, and exactly the right colour. Come on, Mother, let's have a look at it. You can't, because I didn't buy it. I was terribly tempted. Your father's got very definite views about spending in war time. He says it's— Unpatriotic, I believe, was the word I used. (interrupting): Unpatriotic? How d'you make that out? It may be quite unintentional, of course, but if people buy things which are not absolutely necessary in these days, what does it mean? It means that they are using factories and machines, labour and transport in making and distributing unnecessary goods, when they should be used for war purposes.
Collection ID
HATOM
Document Reference
HATOM/1/89
Document Types
Ephemera
File Reference
HATOM/1
Identifier
10.1080/wtss.hatom.000001.089
Keywords
Advertising Banking Finance Financial Services Prices Publicity Publicity Campaigns Retail Savings
Language
English
Organizations Discussed
National Savings Committee
Pages
1
Published in
United Kingdom
Series
History of Advertising Trust: O&M wartime book no 1
Themes
Preparations for War Peace the Wartime Economy