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Back the great attack

1 Jan 1943

431 BACK THE GREAT ATTACK A leap into the unknown ... with no turning back ... tough, husky youngsters ... trained to the minute to gnaw at the enemy's vitals ... to sabotage ... to destroy ... to quicken the offensive. What can we, here at home, do to match their valour ... to back up their attack ... we who do not carry arms ? Cut out spending. Trim it ... pare it ... slash it ... quickly, drastically. Our work and our saving are our mightiest weapons of attack ... So "Raise the Standard" of savings .
finance investment advertising publicity banking financial services soldiers peace savings military operations youths preparations for war the wartime economy civilian-military interactions publicity campaigns national savings committee
Collection ID
HATOM
Document Reference
HATOM/1/341
Document Types
Ephemera
File Reference
HATOM/1
Identifier
10.1080/wtss.hatom.000001.341
Keywords
Advertising Banking Finance Financial Services Investment Military Operations Publicity Publicity Campaigns Savings Soldiers Youths
Language
English
Organizations Discussed
National Savings Committee
Pages
1
Published in
United Kingdom
Series
History of Advertising Trust: O&M wartime book no 1
Themes
Preparations for War Peace the Wartime Economy Civilian-military Interactions

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