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The half-and-halfer

1 Jan 1941

197 WAR SAVINGS CAMPAIGN The half-and-halfer Bob: But he saves a bit, you know ... Jim: How much, for instance? Bob: A few bob a week — ever since the War. Jim: And yet he's earning double or treble what he was then. What does he do with all his pay? Bob: Well, you know what he is — he just spends it. Jim: I see! Because he's doing a good job of war- work — and being paid accordingly — he thinks he's got no further responsibility. Bob: I wouldn't say that. Jim: Well, I would. Does he ever think what it costs a week to keep his brother going as a Sergeant Pilot — petrol, equipment, tyres, ground-staff, etc.
Collection ID
HATOM
Document Reference
HATOM/1/99
Document Types
Ephemera
File Reference
HATOM/1
Identifier
10.1080/wtss.hatom.000001.099
Keywords
Advertising Banking Employment Finance Financial Services Investment Personal Income Publicity Publicity Campaigns Savings
Language
English
Organizations Discussed
National Savings Committee
Pages
1
Published in
United Kingdom
Series
History of Advertising Trust: O&M wartime book no 1
Themes
Preparations for War Peace the Wartime Economy