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The fight is on!

1 Jan 1940

The Fight is on! 58 The decisive struggle has begun in earnest. Our fighting forces are at grips with the enemy—at grips with all the armed power, the brutality and treachery that Hitler can bring to bear. No one among us can feel safe again until this fight has been won. Calm courage and inflexible determi- nation to win this war will be our answer to the challenge. But what can we stay-at- homes do? That is what people are asking themselves today. The answer is plain. We must throw the whole of our resources into the fight now.
finance advertising publicity munitions banking financial services soldiers peace savings preparations for war the wartime economy civilian-military interactions publicity campaigns national savings committee war bonds
Collection ID
HATOM
Document Reference
HATOM/1/29
Document Types
Ephemera
File Reference
HATOM/1
Identifier
10.1080/wtss.hatom.000001.029
Keywords
Advertising Banking Finance Financial Services Munitions Publicity Publicity Campaigns Savings Soldiers War Bonds
Language
English
Organizations Discussed
National Savings Committee
Pages
1
Published in
United Kingdom
Series
History of Advertising Trust: O&M wartime book no 1
Themes
Preparations for War Peace the Wartime Economy Civilian-military Interactions

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