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Shopping for the whole family

1 Jan 1940

Shopping Family WHOLE 124 for the Once the family budget concerned just you and your family— shoes for the children, a holiday by the sea, a dress for the wife, food for you all. But now your family budget has to help buy guns, tanks, and planes to defend a bigger family—the Family of Britain. We are all pooling our money to defend our British family, here and overseas, as a whole. Every penny, every shilling, every pound you save and lend to the nation is your contribution to the defence of your home and the homes of us all.
Collection ID
HATOM
Document Reference
HATOM/1/62
Document Types
Ephemera
File Reference
HATOM/1
Identifier
10.1080/wtss.hatom.000001.062
Keywords
Advertising Banking Budgets Family Finance Financial Services Publicity Publicity Campaigns Retail Savings
Language
English
Organizations Discussed
National Savings Committee
Pages
1
Published in
United Kingdom
Series
History of Advertising Trust: O&M wartime book no 1
Themes
Preparations for War Peace the Wartime Economy