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a message for all from the building societies

1 Jan 1942

287 WAR SAVINGS CAMPAIGN a message for all FROM THE BUILDING SOCIETIES What contribution are you making towards victory? To you, who still enjoy the comfort of your own home, and the pleasure of your gardens, I appeal especially. Do YOU realise what it would mean to lose that home and everything in it? The Government needs an additional daily saving of Two Million Pounds out of the nation's earnings. This can be done by denying ourselves everything which is not absolutely necessary and investing the money thus saved in one of the Government issues.
finance housing investment advertising publicity banking financial services peace savings accommodation preparations for war threat of invasion the wartime economy invasion contingencies publicity campaigns national savings committee war bonds
Collection ID
HATOM
Document Reference
HATOM/1/187
Document Types
Ephemera
File Reference
HATOM/1
Identifier
10.1080/wtss.hatom.000001.187
Keywords
Accommodation Advertising Banking Finance Financial Services Housing Investment Publicity Publicity Campaigns Savings Threat of Invasion War Bonds
Language
English
Organizations Discussed
National Savings Committee
Pages
1
Published in
United Kingdom
Series
History of Advertising Trust: O&M wartime book no 1
Themes
Preparations for War Peace the Wartime Economy Invasion Contingencies

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