it. PRODUCTIVITY CAMPAIGN 1949 Productivity pays and how.. I'LL DELIVER THE GOODS 288 PRODUCTIVITY CAMPAIGN '49 (P.C.'49 TO YOU) helps with the shopping FIRMS making everything from kettles to cloth, from lino to stockings, are proving already that increasing productivity pays. Increasing productivity simply means making the most of time, effort, machinery and materials to raise out- put and lower the cost of making things. When output goes up, prices can start to come down, and workpeople can also earn more money without putting in longer hours.