If gold were the only source of energy

217 THE INDUSTRIAL REVOLUTION OF 1946 — No. 5 If GOLD were the only source of energy Since the demand for gold as fuel would then vastly exceed any possible supply, every body would have to think twice—and then again—before consuming an atom of it. But, owing to the worst coal famine ever known, that is the actual situation in Industry today. There you have in brief the compulsive reason why industrial fuel efficiency must be increased at once throughout the land. You only need to ASK Can you vouch for it that the fullest possible thermal value is being got in your own plant from every hundredweight of coal, from every unit of electricity, from every cubic foot of gas ? Indeed you But that is the ###arget for every industrialist to aim at now.