216 THE The foundation of all our hopes and plans We have been warned. " The new Britain must be built on coal or it can never be built at all." The Minister's memorable words are not only an appeal for an immediate increase in the output of coal, but also an urgent call to Industry at large to raise its standards of fuel efficiency. To win more coal will not suffice unless industrialists contrive to in- crease the useful work got from every ton. Your personal concern In meeting this present crisis your responsibility cannot be delegated to technicians or fuel watchers or anybody else.