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Food Facts No. 46 It isn't clever (blackmarket food)

1 Jan 1941

121 IT ISN'T CLEVER You've met the friend who tells you in a whisper that she got a couple of chops from the butcher without coupons. It isn't clever. No more clever than looting. We all have a job to do—to win this war, and food is one of the most important arms. Tell your friends that if they try to beat the ration, they are trying to beat the Nation. England expects us all to honour the Food Code. FOOD FACTS NO. 46 Issued by The Ministry of Food, London, S.W.1.
retail advertising publicity meat rationing supply price control licensing food supplies coupons social relations public morale the black market publicity campaigns
Collection ID
HATOM
Document Reference
HATOM/4/71
Document Types
Ephemera
File Reference
HATOM/4
Identifier
10.1080/wtss.hatom.000004.071
Keywords
Advertising Coupons Food Supplies Meat Public Morale Publicity Publicity Campaigns Rationing Retail
Language
English
Pages
1
Published in
United Kingdom
Series
History of Advertising Trust: O&M wartime book no 4
Themes
Rationing Supply Social Relations Licensing Price Control the Black Market

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