325 'PRODUCTIVITY is right on the tip of my tongue' says the Cobbler When a cobbler soles a pair of shoes, he puts 15 or 20 tacks in his mouth, and slips them forward one at a time with his tongue instead of picking them out from a bowl. There's no fumbling or waste of time. Effort is saved and the job is better done. The cobbler's trick is a homely example of 'raising productivity'—getting more done in less time by finding labour-saving ideas and shorter cuts. It is a method by which we can increase the nation's output in spite of our shortage of men, machines, and equipment.