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You've got it wrong, my girl!

1 Jan 1944

"YOU'VE GOT IT WRONG, MY GIRL! We may need a lot of new things, but we're not going to rush and buy them now. For why? Because if we wait a bit longer we'll get better value for less money. People who spend their savings while materials are in short supply, will probably have to pay high prices to get what they want. No, we're going to get value for our savings, and so in the mean- time, it's more War Savings for us. After all, the money we put by is safe. It earns its keep in interest. It's only good sense to save and wait!" YOU'LL BE GLAD YOU KEPT ON SAVING SAVINGS CERTIFICATES DEFENCE BONDS POST OFFICE AND TRUSTEE SAVINGS BANKS Issued by the National Savings Committee 174.
Collection ID
HATOM
Document Reference
HATOM/5/203
Document Types
Ephemera
File Reference
HATOM/5
Identifier
10.1080/wtss.hatom.000005.203
Keywords
British Economy Consumer Goods Finance Material Shortages Prices Savings
Language
English
Organizations Discussed
National Savings Committee
Pages
1
Published in
United Kingdom
Series
History of Advertising Trust: O&M wartime book no 5
Themes
Preparations for War Peace the Wartime Economy