History of Advertising Trust: O&M wartime book no 5

A file containing adverts relating to military and industrial recruitment, savings and finance, healthcare, and civil aviation, both during and after the war. Advertising campaigns featured in the file include the Squanderbug; Your Wiser Self; Salute the Fighting Forces; and From a Doctor's Diary. Topics covered in the file include the need for civilians to invest in savings to help the war effort and post-war reconstruction; a government scheme to help businesses recruit effectively after the war; recruitment drives for the Women's Auxiliary Air Force, the Women's Royal Naval Service, and the Auxiliary Territorial Service; and wartime and post-war vacancies in the Royal Air Force and the Royal Navy. Other topics covered include the issue of venereal disease and ways to prevent its spread; post-war air travel around the world; the work of the Navy, Army and Air Force Institutes overseas and the need to recruit volunteers at home; and a recruitment campaign for nurses.