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This is what I tell our girls… We've got to keep on saving

1 Jan 1944

'This is what I tell our girls ... ... You see, I'm running the Savings Group at the Works and when they ask me I tell 'em straight—Savings have done a grand job for the war effort and they can do a grand job for peace too— if we're sensible. Let's not touch our Savings until queues and coupons are things of the past, even if it means waiting some time after Jerry and the Japs are beaten. ... Wait till goods are plentiful and you get better value for your money. That's what my Frank in the Navy would call using gumption!' We've got to Keep on Saving! SUPPORT YOUR LOCAL COMMITTEE IN THE AUTUMN SAVINGS OFFENSIVE Issued by the National Savings Committee 204.
Collection ID
HATOM
Document Reference
HATOM/5/236
Document Types
Ephemera
File Reference
HATOM/5
Identifier
10.1080/wtss.hatom.000005.236
Keywords
British Economy Coupons Factories Finance Rationing Savings
Language
English
Organizations Discussed
National Savings Committee
Pages
1
Published in
United Kingdom
Series
History of Advertising Trust: O&M wartime book no 5
Themes
Preparations for War Peace the Wartime Economy