Premium 20.500.12592/pwhj3r

NAAFI in Italy

1 Jan 1943

342 7 Italy's! They're there! Naafi—always on its toes—is now on Calabria, long after the 8th Army landed upon the beaches of Not Naafi men and supplies had slipped across the Messina Straits to serve the victorious invaders. In the forward march of the Allies, Naafi takes its appointed place, its men—eager for action—cheering as the signal to go forward is received. They know that it must always be guns before canteens. But Naafi follows the fighting men as closely as the military commanders permit, and reduces to the minimum the space between the forward troops and the Naafi service of tea, beer, chocolate, cigarettes, razor blades and other little comforts which ease the burden of the campaign.
Collection ID
HATOM
Document Reference
HATOM/5/475
Document Types
Ephemera
File Reference
HATOM/5
Identifier
10.1080/wtss.hatom.000005.475
Keywords
Alcohol Beer Chocolate Cigarettes Communal Feeding Dairy Domestic Equipment Labour Supply Military Operations Recruitment Tea Tobacco
Language
English
Locations Discussed
Italy
Organizations Discussed
British Army Navy, Army and Air Force Institutes
Pages
1
Published in
United Kingdom
Series
History of Advertising Trust: O&M wartime book no 5
Themes
Industry Infrastructure Labour Supply Relations