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The ABC of Prosperity. A serious subject simply explained

1 Jan 1946

282 THE A.B.C. OF PROSPERITY A serious subject simply explained 1 We're all looking forward to better times. But better times that last can't be gained in a moment. 2 After a war there is a tempta- tion to spend too much, too soon. Result—a brief boom—followed by a long slump and bad times for all. 3 What we want is lasting prosperity. We know we can't get this unless we put first things first. So we don't spend—we lend —to build Britain's prosperity first. Here's where we all come in 4 Those War Savings—let's not draw them out yet.
Collection ID
HATOM
Document Reference
HATOM/5/379
Document Types
Ephemera
File Reference
HATOM/5
Identifier
10.1080/wtss.hatom.000005.379
Keywords
British Economy Consumer Goods Finance Reconstruction Savings
Language
English
Organizations Discussed
National Savings Committee
Pages
1
Published in
United Kingdom
Series
History of Advertising Trust: O&M wartime book no 5
Themes
Preparations for War Peace Post-war Planning