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Miss Naffy needs a helping hand

1 Jan 1945

375 Essential when there was fighting, Naafi is no less essential now that the war in Europe is over. Refreshment, relaxation, entertain- ment: these things mean much to men and women serving overseas, and 'the Naafi' — be it canteen, club or Services' shop — is, more than ever, the next best thing to home. Throughout Europe and the Middle East, as well as in camps and dispersal centres at home, Miss Naffy is bringing good cheer to the Forces; but the growth of Naafi's service, now more widespread and more elaborate than at any previous time, makes heavy demands upon her.
infrastructure culture employment entertainment industry labour supply military activity soldiers reconstruction recruitment recreation labour shortages relations communal feeding home defence navy, army and air force institutes civilian-military interactions
Collection ID
HATOM
Document Reference
HATOM/5/531
Document Types
Ephemera
File Reference
HATOM/5
Identifier
10.1080/wtss.hatom.000005.531
Keywords
Communal Feeding Employment Entertainment Labour Shortages Labour Supply Reconstruction Recreation Recruitment Soldiers
Language
English
Organizations Discussed
Navy, Army and Air Force Institutes
Pages
1
Published in
United Kingdom
Series
History of Advertising Trust: O&M wartime book no 5
Themes
Industry Infrastructure Military Activity Home Defence Labour Supply Relations Civilian-military Interactions Entertainment Culture

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