This advertisement will appear in the Hotel & Catering Trade papers, commencing October 24th, 1942. "HELP YOURSELF TO POTATOES" We want caterers to try out this idea, which is an excellent way of satisfying your customer's appetites without waste. Tell your staff to offer a bowl of potatoes to your customers and let them help themselves. Potatoes are an excellent food, a cheap food, and there are plenty of them and they don't require shipping space. Encourage your customers in every way you can think of to eat more potatoes in place of bread and you'll help your country a lot.