Raise the standard of war savings

417 That fateful Sunday morning of September, 1939 ... our grim endurance against almost overwhelming odds ... our gradual strengthening, both in men and metal—till we could strike. Yesterday we "took it." To-day we "give it"—hard and often. This is the moment to lend even more weight to the offensive— to increase our savings to match the increasing attack. Let us "Raise the Standard" of savings—each one of us. Let us turn our money into a powerful, mighty striking force. Let our savings help in the invasion of Europe—save more! War Savings Groups throughout the country are setting out to achieve the following standards: In Places of Employment savings to be at least 1/in the £ of total wages paid, or alternatively at least 75% of the employees to be members of their Savings Group.