PRODUCTIVITY CAMPAIGN 1949 Productivity pays and how.. 289 WHAT THE PRODUCTIVITY CAMPAIGN 1949 (P.C. '49 for short) means to women The cost of making Underwear has dropped by more than 2/- in every £ in a Scottish Knit- wear Factory since the firm started its Pro- ductivity Campaign in 1946. At the same time, workpeople are making 27/- for every £1 previously earned, although they now work only 45 hours instead of 48 hours a week. Think what it will mean to you in higher earnings and lower prices when the whole nation's productivity is increasing like that.