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Step on it!

1 Jan 1940

Step on it! ### Since November 22nd, 1939, more than £436,000,000 have been saved and lent towards Britain's war effort, through Saving Certificates, Defence Bonds, and by increased Savings Bank deposits. Our aim is to make that sum up to £475,000,000 by November 21st, 1940—the first birthday of the War Savings Campaign! That is the goal. And it can be reached—and passed—if you and everyone will help. If you are saving regularly already—put up the pace. Spend still less—save still more. Step on it .
Collection ID
HATOM
Document Reference
HATOM/1/68
Document Types
Ephemera
File Reference
HATOM/1
Identifier
10.1080/wtss.hatom.000001.068
Keywords
Advertising Banking Finance Financial Services Investment Loans Publicity Publicity Campaigns Savings War Bonds
Language
English
Organizations Discussed
National Savings Committee
Pages
1
Published in
United Kingdom
Series
History of Advertising Trust: O&M wartime book no 1
Themes
Preparations for War Peace the Wartime Economy