PRODUCTIVITY CAMPAIGN 1940 Productivity pays and how.. PC'49 FOR SHORT 2 Come on, everyone see how Productivity pays THE things we all want—jobs for all, more and cheaper goods in the shops, and the money to buy them with—these are the very things the Productivity Campaign 1949 is out to get and keep for us. By helping the Campaign (called P.C.'49 for short) HIGHER OUTPUT, we are helping ourselves—and helping HIGHER EARNINGS Britain too. —and costs cut Higher productivity just means making the best possible use of the time, effort, machines and materials we have.