280 Why didn't I think twice? How often have you wished you'd thought twice about something that resulted in irritating inconvenience or personal discomfort? It's easy to be wise after the event — but here's a chance to be wise before. If too many people use too much electricity during Peak Hours, somebody's supply will have to be cut. That means discomfort and inconvenience — and it may happen to you. Cuts can be avoided if everyone uses electricity — off Peak. It is in your own interest (as well as the nation's) to do so.