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The power behind the guns

1 Jan 1940

The Power behind the guns! 94 Yours is the power behind the guns; your work—your saving —your lending. On you our Sailors, Soldiers and Airmen rely for the ships, the tanks and the planes which are making their skill and courage irresistible. Every time you spend unnecessarily, precious raw material and vital labour are drawn away from war production. You commit a disloyal act. You weaken Britain's war effort. Save with the vigilance of a sentry guarding a post; and lend every pound, every shilling, every penny to the nation.
finance advertising publicity banking financial services industrial production industry soldiers peace savings preparations for war the wartime economy civilian-military interactions publicity campaigns national savings committee war bonds
Collection ID
HATOM
Document Reference
HATOM/1/47
Document Types
Ephemera
File Reference
HATOM/1
Identifier
10.1080/wtss.hatom.000001.047
Keywords
Advertising Banking Finance Financial Services Industrial Production Industry Publicity Publicity Campaigns Savings Soldiers War Bonds
Language
English
Organizations Discussed
National Savings Committee
Pages
1
Published in
United Kingdom
Series
History of Advertising Trust: O&M wartime book no 1
Themes
Preparations for War Peace the Wartime Economy Civilian-military Interactions

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