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The Potato Plan. An explanation and appeal

1 Jan 1942

.... Potato Plan AN EXPLANATION AND AN APPEAL An Island at war must use to the full the food it produces at home —and it must grow the foods that will keep the nation fighting fit. That is why the farmers were asked to grow record crops of potatoes. There is no glut of potatoes: it would be as sensible to talk of a glut of planes or tanks. But neither planes nor tanks nor guns nor potatoes are any use unless we put them to use. Potatoes must go into action on the Food Front. You can save shipping by eating potatoes instead of bread.
nutrition advertising publicity eggs food preparation potatoes rationing savings supply vegetables eating meals cooking food supplies cakes baking home production freight shipping domestic life publicity campaigns
Collection ID
HATOM
Document Reference
HATOM/4/159
Document Types
Ephemera
File Reference
HATOM/4
Identifier
10.1080/wtss.hatom.000004.159
Keywords
Advertising Baking Cakes Eggs Food Preparation Food Supplies Freight Shipping Home Production Meals Nutrition Potatoes Publicity Publicity Campaigns Savings Vegetables
Language
English
Pages
1
Published in
United Kingdom
Series
History of Advertising Trust: O&M wartime book no 4
Themes
Rationing Supply Domestic Life Eating Cooking

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