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Food Facts No.99 Bread into battle

1 Jan 1942

176 BREAD INTO BATTLE 4 THIS WEEK'S FOOD The housewife deserves a big bouquet for the part she is play- ing in the War effort, but she's falling down on one thing — perhaps she thinks it trifling— the daily waste of bread. Too many crusts are being thrown away. Because the Government have kept down the price of bread, don't think it's not precious. Wheat takes the lion's share of our shipping space. Even if the daily waste of bread is as little as half an ounce per head of the population: that means a waste of fifteen loaves a second, and thirty shiploads of flour in a year—a whole convoy! Bread into Battle? Yes, indeed —and that's why every half-ounce CRUMBED PRUNES saved is half the battle.
advertising publicity beans bread food preparation fruit meat peas rationing savings supply vegetables eating meals cooking food supplies canning confectionary domestic life publicity campaigns
Collection ID
HATOM
Document Reference
HATOM/4/129
Document Types
Ephemera
File Reference
HATOM/4
Identifier
10.1080/wtss.hatom.000004.129
Keywords
Advertising Beans Bread Canning Confectionary Food Preparation Food Supplies Fruit Meals Meat Peas Publicity Publicity Campaigns Rationing Savings Vegetables
Language
English
Pages
1
Published in
United Kingdom
Series
History of Advertising Trust: O&M wartime book no 4
Themes
Rationing Supply Domestic Life Eating Cooking

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