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What? Make him dress in the cold?

1 Jan 1948

Danger hours for Electricity! 234 SAVE GAS AND ELECTRICITY? ENGLAND & WALES 8 A.M. to 10 A.M. 4 P.M. to 6 P.M. SCOTLAND 7.30 A.M. to 9.30 A.M. 4 P.M. to 5.30 P.M. "What? Make him dress in the cold?" IT ALL DEPENDS. Is it really cold or just a bit chilly? By giving him a little extra warmth now, do you risk robbing him of the things he really will need later on? A two-bar fire needlessly switched on full for only 20 minutes robs the country of a pound of coal — coal urgently needed to bring re- covery to us all.
children coal electricity family heating mothers gas rationing savings supply fuel utilities civil consumption domestic life
Collection ID
HATOM
Document Reference
HATOM/2/115
Document Types
Ephemera
File Reference
HATOM/2
Identifier
10.1080/wtss.hatom.000002.115
Keywords
Children Civil Consumption Coal Electricity Family Fuel Gas Heating Mothers Savings
Language
English
Note
Advert located on top-left of page.
Pages
1
Published in
United Kingdom
Series
History of Advertising Trust: O&M wartime book no 2
Themes
Domestic Life Rationing Supply Fuel Utilities

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