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…For safety's sake wear something white

1 Jan 1941

When walking after dark to-night, For safety's sake For the pedestrian: Remember that when you can see the motorist the motorist probably can't see you. So wear or carry something white or luminous. For the motorist: Remember you are in charge of a weapon that can kill. Be careful—be considerate. * THERE WERE 1,313 ROAD DEATHS IN DECEMBER— MOST OF THEM AVOIDABLE 344 wear something WHITE.
infrastructure safety old age death rate motor vehicles transportation roads transport travel injuries casualties domestic life
Collection ID
HATOM
Document Reference
HATOM/2/186
Document Types
Ephemera
File Reference
HATOM/2
Identifier
10.1080/wtss.hatom.000002.186
Keywords
Death Rate Infrastructure Motor Vehicles Old Age Roads Safety Transportation
Language
English
Note
Advert located on top-right of page. In the case of the advertising collections, the Government Department War Cabinet" has also been applied to materials released under the imprint of "HM Government" during the period 1945-1951."
Pages
1
Published in
United Kingdom
Series
History of Advertising Trust: O&M wartime book no 2
Themes
Domestic Life Transport Travel Casualties Injuries

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