Maximum war demand [and] economic peactime output

MAXIMUM WAR DEMAND BOTH DEMAND FUEL EFFICIENCY This winter Great Britain will be faced with the most acute coal shortage yet recorded. To meet all the pressing needs of the nation, fuel economy measures in industry will have to be intensified. To meet the needs of war, managements succeeded in raising the standard of fuel efficiency in industry to a higher level than ever before. Industry must not lose ground now. The Ministry will help and advise. The Ministry of Fuel and Power is a technical centre from which industrialists may freely draw valuable information on any aspect of heat utilisation.