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reasons for rationing

1 Jan 1940

MINISTRY REASONS FOR RATIONING War has meant the re-planning of our food supplies. Half our meat and most of our bacon, butter and sugar come from overseas. Here are four reasons for rationing:— RATIONING PREVENTS WASTE OF FOOD We 1 must not ask our sailors to bring us unnecessary food cargoes at the risk of their lives. RATIONING INCREASES OUR WAR EFFORT Our 2 shipping carries food, and armaments in their raw and finished state, and other essential raw materials for home consumption and the export trade.
Collection ID
HATOM
Document Reference
HATOM/4/7
Document Types
Ephemera
File Reference
HATOM/4
Identifier
10.1080/wtss.hatom.000004.007
Keywords
Advertising Bacon Butter Dairy Food Supplies Freight Shipping Imports Meat Overseas Trade Pork Publicity Publicity Campaigns Ration Books Rationing Savings Sugar Wastage
Language
English
Pages
1
Published in
United Kingdom
Series
History of Advertising Trust: O&M wartime book no 4
Themes
Rationing Supply Licensing Price Control