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Food Facts No.51 Your bread is part of the war…

1 Jan 1941

125 Your BREAD is part of the war... Bread is a great sailor. It uses more ships than any other item of food. In 1939 we baked 4,000,000 tons of bread. Think of the ships that needed—and we are baking even more bread now! We haven't rationed bread and you can still get a cheap loaf and as much of it as you need. We have introduced National Wheatmeal Bread which uses 10% more of the wheat grain and so saves shipping. Also it retains most of the wheat- germ containing the important vitamin B1. We ask you to be careful with bread — don't stint yourself or your family but don't on any account waste it.
nutrition cereals wheat advertising publicity bread rationing savings supply eating cooking food supplies freight shipping domestic life publicity campaigns
Collection ID
HATOM
Document Reference
HATOM/4/75
Document Types
Ephemera
File Reference
HATOM/4
Identifier
10.1080/wtss.hatom.000004.075
Keywords
Advertising Bread Cereals Food Supplies Freight Shipping Nutrition Publicity Publicity Campaigns Rationing Savings Wheat
Language
English
Pages
1
Published in
United Kingdom
Series
History of Advertising Trust: O&M wartime book no 4
Themes
Rationing Supply Domestic Life Eating Cooking

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