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Don't hold it back!

1 Jan 1943

341 Don't HOLD it BACK! SHORTAGE of rubber means using our road vehicles with the greatest economy. And that means getting every hour of running time we can from the vehicles in use. While you hold up a lorry it can't move goods and that is what it is for. Of course lorries must stop for loading and unloading. But can you cut down that lost journey time? Say to yourself that every vehicle, no matter where it goes, is serving the war effort, serving the fighting men. All journeys, now, lead to the battlefront.
Collection ID
HATOM
Document Reference
HATOM/4/334
Document Types
Ephemera
File Reference
HATOM/4
Identifier
10.1080/wtss.hatom.000004.334
Keywords
Advertising Employment Haulage Industry Infrastructure Labour Supply Loans Motor Vehicles Publicity Publicity Campaigns Roads Rubber Transportation Working Conditions
Language
English
Note
Advert located on bottom half of page.
Pages
1
Published in
United Kingdom
Series
History of Advertising Trust: O&M wartime book no 4
Themes
Industry Infrastructure Transport Travel