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The road was like ice…

1 Jan 1946

"The Road was like ice..." "That's just it!" says the Constable. "As though the roads weren't dangerous enough already, you get a sudden severe frost. Yet people go hurrying along as usual. They'd rather take a chance than lose a minute. The result is—well, you can see that for yourself." ¶ Go very, very carefully when roads are wet or icy—whether you are walking, cycling or driving. Bad weather conditions always send the accident curve up with a rush. But twice the care taken would mean half the casualties.
infrastructure crime safety advertising publicity death rate industry motor vehicles transportation police roads transport travel weather traffic policing publicity campaigns
Collection ID
HATOM
Document Reference
HATOM/4/352
Document Types
Ephemera
File Reference
HATOM/4
Identifier
10.1080/wtss.hatom.000004.352
Keywords
Advertising Death Rate Infrastructure Motor Vehicles Police Publicity Publicity Campaigns Roads Safety Traffic Transportation Weather
Language
English
Note
Advert located on bottom half of page.
Pages
1
Published in
United Kingdom
Series
History of Advertising Trust: O&M wartime book no 4
Themes
Industry Infrastructure Transport Travel Crime Policing

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