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He was on me before I saw him…

1 Jan 1945

3 "He was on me before I saw him..." "'I was trying to keep the rain out of my eyes,' said this young cyclist. Understandable, of course. We policemen see lots of chaps riding blind like that, especially in winter. But it's just asking for an accident." ¶ Nearly 1,200 cyclists were killed on the roads in 1944 — some 200 of them under fifteen. One way to stop these awful tragedies is always to ride with your head up and keep a good look-out — particularly when it's foggy, wet or windy. But it usually takes more than one to make an accident, so whether you're riding, driving or walking, don't endanger others by running into danger yourself.
infrastructure crime safety advertising publicity bicycles death rate industry motor vehicles transportation police roads transport travel weather traffic policing publicity campaigns
Collection ID
HATOM
Document Reference
HATOM/4/348
Document Types
Ephemera
File Reference
HATOM/4
Identifier
10.1080/wtss.hatom.000004.348
Keywords
Advertising Bicycles Death Rate Infrastructure Motor Vehicles Police Publicity Publicity Campaigns Roads Safety Traffic Transportation Weather
Language
English
Note
Advert located on bottom half of page.
Pages
1
Published in
United Kingdom
Series
History of Advertising Trust: O&M wartime book no 4
Themes
Industry Infrastructure Transport Travel Crime Policing

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