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Riding into danger!

1 Jan 1950

DANGER! 396 MANY THROUGH THIS KIND OF MISTAKE CYCLISTS make up nearly a quarter of all road casualties. One ever-present danger is that of forgetting faster traffic behind. A mere touch from an overtaking car often means death or serious injury to the cyclist. WISE CYCLISTS never forget the traffic behind. This means never riding more than two abreast—single file where the road is RIDING INTO narrow or traffic is heavy—and never pulling out to pass or turn right without giving a clear signal well in advance.
Collection ID
HATOM
Document Reference
HATOM/4/442
Document Types
Ephemera
File Reference
HATOM/4
Identifier
10.1080/wtss.hatom.000004.442
Keywords
Advertising Bicycles Death Rate Infrastructure Motor Vehicles Publicity Publicity Campaigns Roads Safety Traffic Transportation
Language
English
Note
Advert located on top half of page.
Pages
1
Published in
United Kingdom
Series
History of Advertising Trust: O&M wartime book no 4
Themes
Industry Infrastructure Transport Travel