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He blamed himself - afterwards…

1 Jan 1947

366 He blamed himself—afterwards ... (A TRUE INCIDENT IN A SHOPPING STREET, THIS SPRING) How many traffic mistakes can you spot here? Together, they cost the boy a leg. He will never ride again. To begin with, of course, there's the mistake of carrying a parcel when riding a bicycle. Its weight spoils the rider's balance, and prevents him from keeping the bicycle under control. (Para- graphs 63 and 71, the Highway Code). And the motorist? His prompt action saved the boy's life, undoubted- ly. But a trifle more foresight might have saved his leg: our Highway Code (paras.
Collection ID
HATOM
Document Reference
HATOM/4/384
Document Types
Ephemera
File Reference
HATOM/4
Identifier
10.1080/wtss.hatom.000004.384
Keywords
Advertising Bicycles Children Death Rate Infrastructure Motor Vehicles Publicity Publicity Campaigns Roads Safety Traffic Transportation
Language
English
Note
Advert located on top-right of page.
Pages
1
Published in
United Kingdom
Series
History of Advertising Trust: O&M wartime book no 4
Themes
Industry Infrastructure Transport Travel