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Riding into danger!

1 Jan 1950

394 RIDING INTO DANGER! OVER 46,000 CYCLISTS KILLED OR INJURED LAST YEAR— MANY THROUGH THIS KIND OF MISTAKE narrow or traffic is heavy—and never pulling out to pass or turn right without giving a clear signal well in advance. GOOD DRIVERS remember that signalling is not easy for cyclists. When about to overtake cyclists, they watch for any sign of a swerve or turn, and allow plenty of room. Riders may be troubled by road bumps or tramlines that a car scarcely feels. CYCLISTS make up nearly a quarter of all road casualties.
Collection ID
HATOM
Document Reference
HATOM/4/438
Document Types
Ephemera
File Reference
HATOM/4
Identifier
10.1080/wtss.hatom.000004.438
Keywords
Advertising Bicycles Death Rate Infrastructure Motor Vehicles Publicity Publicity Campaigns Roads Safety Traffic Transportation
Language
English
Note
Advert located on bottom-right of page.
Pages
1
Published in
United Kingdom
Series
History of Advertising Trust: O&M wartime book no 4
Themes
Industry Infrastructure Transport Travel