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It's more fun, three abreast - don't listen to the Traffic Jimp

1 Jan 1948

370 DON'T LISTEN TO THE TRAFFIC JIMP "It's more fun, three abreast," says the treacherous Traffic Jimp. "You hardly notice the distance." The trouble is, you hardly notice the traffic. Riding three abreast takes up too much road and increases the danger of a wobble. Never go more than two abreast, advises the Highway Code, and single file where the road is narrow or traffic is thick. 35,289 cyclists were killed or injured in 1947. Whenever the Traffic Jimp tempts you to be rash, be careful instead — and mind how you go.
Collection ID
HATOM
Document Reference
HATOM/4/394
Document Types
Ephemera
File Reference
HATOM/4
Identifier
10.1080/wtss.hatom.000004.394
Keywords
Advertising Death Rate Infrastructure Motor Vehicles Motorcycles Publicity Publicity Campaigns Roads Safety Traffic Transportation
Language
English
Note
Advert located on bottom-left of page.
Pages
1
Published in
United Kingdom
Series
History of Advertising Trust: O&M wartime book no 4
Themes
Industry Infrastructure Transport Travel