Here's another winner, says Potato Pete

This advertisement will appear in the Fruit and Vegetable Trade papers commencing 9th January, 1943 says POTATO PETE A prize of £5 .5 .0 will be presented weekly for the next few weeks for two prints of the photograph of what the Potato Publicity Bureau consider the best selling display of the week. (Its decision will be final.) One guinea will be paid to retailers for each photograph submitted, providing it is of a genuine potato display. From every part of the country retailers are writing to say that Potato Displays are increasing sales magnificently.