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I'd just taken it over from Dad, Sergeant!

1 Jan 1945

Road Safety: No. 5 (65/8" × 31/2") "I'd just taken it over from Dad, Sergeant!" "Truth is," said the Ser- geant, "the saddle was too high for the boy. Made him wobble right under the wheels of a car. But I bet his father is wishing he'd given that bike a check-up before he let the kid go out on it. A little bit of trouble will save months of regret." ¶ Children riding unsuitable bikes endanger their own lives and those of others. Especially to-day, when the roads have extra hazards. Traffic is becoming as dense as in 1938.
children infrastructure crime safety advertising publicity bicycles death rate industry motor vehicles transportation police roads transport travel traffic policing publicity campaigns
Collection ID
HATOM
Document Reference
HATOM/11/15
Document Types
Ephemera
File Reference
HATOM/11
Identifier
10.1080/wtss.hatom.000011.015
Keywords
Advertising Bicycles Children Death Rate Infrastructure Motor Vehicles Police Publicity Publicity Campaigns Roads Safety Traffic Transportation
Language
English
Note
Advert located on bottom half of page.
Pages
1
Published in
United Kingdom
Series
History of Advertising Trust: O&M wartime book no 11
Themes
Industry Infrastructure Transport Travel Crime Policing

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